Commercial Wrongs

By: Adv. Eli Shimony

Google, the Company that has at its goal is the organization of information worldwide, also selected as its official motto the slogan “don’t be evil.” In this way, the internet giant declares that the foremost principle guiding its policies and conduct is avoiding commercial wrongs. For example, Google is committed to objectivity in the search engine, to the benefit of users. The company’s management declares that it avoids the manipulation of search results for inappropriate reasons.

Thus, for example, Google’s direct competitors also get high rankings in the search engines, for the relevant search terms. This “don’t be evil” commitment, even if it has no contractual effect, establishes Google’s relations of trust with its services’ users and with its business partners. Moreover, this slogan clarifies Google’s intention to compete with other players under conditions of fairness and mutual respect. Not every industry is characterized by the same “sterility” as the IT field.

Not every market leader has a business motto like Google’s. We at Eli Shimony Tel Aviv Law Office, provide solutions for a wide diversity of industries such as tourism, industry, insurance, banking, and retail. We witness fierce competition in the Israeli commercial market that often blurs the boundaries between what is and what is not permitted in the business world. On the one hand, we assist our clients in acting under fair competition rules, while on the other hand, we assist them to protect themselves from commercial wrongs when the boundaries are crossed by other market players.

How can we assist you?

Were you wronged by a false publication? We will assist in enforcing the prohibition on false description and will file a claim for financial compensation against the violating party.
Was your business’s name used with the intention to mislead? We will act to put an end to the passing off and file a damage claim.
Is a competitor obstructing the ordinary operation of your business? We will put an end to this unfair interference.
Was your commercial secret stolen or leaked out? You might be eligible for financial compensation of 100 thousand NIS, before proving damage!
Consultation on fair competition issues and reducing exposure and the risk of claims by competitors.

Why do our clients choose us?

Commercial wrongs are “flexible” civil offenses, and proving them requires legal skills.
We allow our competitors to compete, innovate and create while reducing the risks of exposure to commercial wrongs.
We will respond quickly and decisively to put an end to the commercial wrong or to prevent the damage it causes from materializing.

Eli Shimony – Israeli law firm represents clients on all legal matters in Israel. For any questions please contact us and we will be happy to assist.
By email: [email protected], By phone: +972-52-2769773, +972-3-5507155.
The above is only general information and does not replace legal advice which is usually necessary before taking legal proceedings.


Adv. Eli Shimony

Attorney Eli Shimony holds a bachelor's degree in law (LL.B) and a master's degree in business administration (MBA), brings a broad legal knowledge in his areas of expertise. In addition, attorney Shimony holds a wide range of professional certifications in the fields of civil law, banking, compliance, intellectual property, corporate law and more... Attorney Shimony's main areas of practice: Civil and Commercial Litigation, Class actions, Mediation and Arbitration, Intellectual Property, Companies, Real estate, Wills and Inheritances, Monetary claims, Crypto Currencies, Banking, Compliance and Investments.

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