The effect of keying actions on trade mark owner rights Part 4

United States Court clarified several times that as long as the use is done properly it is not a problem. But using in this case was not conducted for purpose of description or part of the common language. The use is conclusive mad for purpose of promoting a product that is not owned by the owners of the mark, by referral of surfers to competing site. This use it does not meet the criteria of fair commercial conduct.

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Eli Shimony Attorneys-at-Law specializes in the fields of Israeli civil – commercial and intellectual property law. Our firm deals with consultation and legal representations for transactions and contracts. In addition, our firm deals with providing consultation and managing intellectual property cases such as: registration of trademarks, registration of patents in Israel, protection of copyright and commercial design, consulting businesses with intellectual property and representing them in court.