Trademark Registration in Israel

By: Adv. Eli Shimony

The importance of trademarks in the business world cannot be overstated. Trademarks serve as a symbol of identity for a company and its products, allowing consumers to easily identify and distinguish them from competitors. In order to legally protect your trademark, it must be registered with the relevant government agency. The Trademark Registration in Israel agency is the Israel Patent Office (IPO).

Benefits of Trademark Registration in Israel.

There are several benefits to registering your trademark in Israel. Firstly, trademark registration grants the owner exclusive rights to use the mark in connection with the goods and services for which it is registered. This means that others cannot use the same or a similar mark for similar goods or services, reducing the risk of consumer confusion.

Furthermore, trademark registration provides a legal basis for the owner to take action against others who are using their mark without permission, including filing a lawsuit for trademark infringement. This can be particularly important in protecting against the use of counterfeit goods, which can harm both the owner’s reputation and financial interests.

Finally, registered trademarks can serve as valuable assets for a business. They can be licensed or sold to others for profit, providing a source of revenue for the owner.

Requirements for Trademark Registration in Israel.

In order to be eligible for trademark registration in Israel, a mark must meet certain requirements. Firstly, it must be capable of distinguishing the goods and services of one business from those of another. This means that the mark must be unique and not already in use by another business for similar goods or services.

Additionally, the mark must not be misleading or deceptive, and must not be composed solely of descriptive or generic terms. For example, a mark consisting solely of the word “coffee” would not be eligible for trademark registration in connection with coffee products.

Finally, the mark must not be contrary to public policy or morality. This includes marks that are discriminatory, offensive or promote illegal activities.

Trademark Application Process in Israel.

The process of applying for trademark registration in Israel typically involves several steps. Firstly, a search should be conducted to ensure that the mark is available for use and registration. This can be done through the IPO’s online database or by consulting with a trademark attorney.

Once the availability of the mark has been confirmed, an application for trademark registration can be filed with the IPO. The application should include the following information:

A representation of the mark.
A list of the goods and services for which the mark will be used.
The name and address of the applicant.
Payment of the appropriate fees.
After the application has been filed, it will be reviewed by the IPO to ensure that it meets the requirements for trademark registration. This can include a review of the mark’s availability, distinctiveness, and compliance with public policy and morality.

If the application is approved, it will be published in the IPO’s Official Gazette, allowing any interested parties to object to the registration. If no objections are raised, or if any objections are successfully overcome, the mark will be registered and the owner will receive a certificate of registration.

Maintenance and Renewal.

Once a trademark has been registered in Israel, it is important to maintain and renew the registration in order to keep the exclusive rights to use the mark. This typically involves renewing the registration every ten years and providing evidence of continued use of the mark in connection with the goods and services for which it is registered.

In addition to renewal, it is important to monitor the use of the mark by others and take action against any unauthorized use that may infringe on your exclusive rights. This can include filing a lawsuit for trademark infringement or sending cease and desist letters to stop unauthorized use.

It is also important to update the IPO with any changes to the ownership or use of the mark, such as changes in the goods and services for which the mark is used or changes in the ownership of the mark. Failure to keep the IPO informed of these changes can result in the loss of the exclusive rights granted by the trademark registration.


In conclusion, trademark registration in Israel is an important step for business owners who want to protect their brand and distinguish themselves from competitors. By registering their trademark, they can gain exclusive rights to use the mark in connection with their goods and services, take action against unauthorized use, and potentially profit from licensing or selling the mark.

It is important to follow the requirements and steps outlined by the IPO in order to successfully register a trademark and to regularly maintain and renew the registration to keep the exclusive rights granted by the trademark.

Law Citations:

Israel Trademark Ordinance, 1972
Israel Trademark Regulations, 1940

Eli Shimony – Israeli law firm represents clients on all legal matters in Israel. For any questions please contact us and we will be happy to assist.
By email: [email protected], By phone: +972-52-2769773, +972-3-5507155.
The above is only general information and does not replace legal advice which is usually necessary before taking legal proceedings.


Adv. Eli Shimony

Attorney Eli Shimony holds a bachelor's degree in law (LL.B) and a master's degree in business administration (MBA), brings a broad legal knowledge in his areas of expertise. In addition, attorney Shimony holds a wide range of professional certifications in the fields of civil law, banking, compliance, intellectual property, corporate law and more... Attorney Shimony's main areas of practice: Civil and Commercial Litigation, Class actions, Mediation and Arbitration, Intellectual Property, Companies, Real estate, Wills and Inheritances, Monetary claims, Crypto Currencies, Banking, Compliance and Investments.

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